From the bustling streets of the UK to the expansive realms of North America, we are not just another gaming accessories business. We are a legacy. A testament to passion, dedication, and a relentless commitment to our gaming community.

Founded in 2002 by the visionary Alam Faruk, our journey began as a humble retail venture. Nurtured by the rich traditions of the gaming industry, we quickly realized the potential to make an indelible mark. In 2011, our aspirations led us to transition to wholesale distribution, setting the stage for exponential growth.

But as we expanded horizons, one principle remained steadfast – our unwavering commitment to customer satisfaction. For us, every joystick sold and every headset dispatched isn't just a transaction; it's a bond. A promise of reasonableness, quality, and unmatched customer service.

Today, we carry forward Alam's vision, bridging continents and gamers alike. From the UK to North America, our legacy is evident in the joy and trust of our countless customers. We are not just purveyors of gaming accessories; we are the guardians of a tradition, champions of customer experience.

Join us on this journey. Experience the difference tradition makes.